The word tourism simply refers to “the process of visiting a place”. It is a very broad subject, and tourism is divided into many different sub-disciplines, such as tourism marketing, tourism research and development, tourism business development, and tourism management. Marketing plays a big role in tourism. Some other terms often used are tourism marketing, tourism promotion, hospitality, and tourism advertising.
Tourism marketing is the overall collective term given to all the different marketing strategies employed by businesses in the tourism industry. This includes, among others, hotels, other types of lodging and boarding, airlines, tour operators, restaurants, travel agencies and related marketing activities. There are a number of other marketing activities, which are often taken into consideration when creating a tourism marketing strategy, but these are some of the most common.
Marketing your business or service in the tourism industry involves knowing your audience. What are their wants, needs and demands? These are just some of the questions that can be used to analyze and target the specific needs of your target market. There are many different factors that can affect the tourism marketing strategies of a certain company. These include price, location and climate.
Price is one of the most important elements of any tourism marketing strategy. There are many different ways to get your products and services priced right. Some of these include: using discounts at shops, offering discounts at restaurants or airfares if customers travel through a particular airport, using discounted tickets or passes sold at an online site for a specific travel business, using social media influencers to offer customers discounts or specials on purchases, and creating partnerships with certain retailers to promote deals.
Location is another important aspect of a tourism marketing strategies as well. If you are offering services or packages that are located in a particular area, it will be necessary to create a strategy that focuses on that particular location. One of the best ways to do this is to get involved with various tourism business groups and use their marketing resources to promote your business. There are many virtual reality conferences, events and vacation clubs that can be used to further your current business interests in the travel industry.
Climate is another element of your tourism marketing strategies that can be adjusted to meet the needs of your target audience. Some areas are more preferred than others for various holidays or seasons of the year. Depending on where you are located, you might find that the temperatures are warmer during certain times of the year, while cooler in others. This information can be shared with your target audience through various forms. Some of the ways that you can go about sharing these facts include: creating websites for your business, creating content for websites, connecting with other local businesses and posting information online.
In addition to adjusting your marketing strategies to better suit your area, there are some unique marketing opportunities that you can pursue in order to attract the demographic that is comprised primarily of the youngest members of your age group, known as the “millennials.” The first of these trends to watch out for includes experiential marketing. More often than not, it is the members of this age group that travel in large numbers, so it only makes sense that you would want to create some type of experiential marketing campaign that appeals to this specific group of consumers. The first project would be an educational tour, followed by a weekend trip to an area with a high concentration of tourists.
Another excellent strategy that can help you draw the attention of the younger generation is an online marketing campaign that utilizes social media. The internet has become a great way for people to stay connected to one another, and the power of Facebook and Twitter is particularly well suited for the tourism business. You can create Facebook pages that feature the areas you are currently operating in, or links to your hotel, restaurant, or even the store where you work. Twitter is a great way for you to interact with current and potential customers. A link to your website can also help bring in those who use social media to connect to the places they are interested in visiting.